Citroen DS3 Racing – anti retro Mini Cooper S rival!

The first ad I noticed once touching down at the Geneva airport was one for the Citroen DS3, which had the headline “anti-retro”. We all know that the DS3 is pitched as a rival to BMW’s Mini, and the ad is clearly a jibe in the direction of the bug-eyed car. I understand the DS3’s appeal for those who either don’t “get” the Mini’s retro looks or simply look at it as a fashion fad. With